Baidu aims to be 2nd most popular search engine in Japan

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Baidu.com Inc’s Japanese arm is aiming to be the second choice of Internet search engines in Japan, its president, Toshikazu Inoue, said. Baidu Inc. will focus on making its services best suited for Japanese users, Inoue said.

U.S. engines such as Google Inc do not necessarily offer search results that Japanese users want most, he said.

Inoue was an executive in charge of search business at Yahoo Japan Corp until he took the helm of the unit of China’s top search engine in early August.

Inoue said that behind his decision for the shift was his belief that Baidu has the potential to be the top Asian search engine.

Inoue said the China-led Asian region will lead the global Internet industry in the future.