Bridgestone announces future sustainable tire technologies

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Bridgestone has announced the development of new tire technologies that will contribute to the realization of a sustainable society. These technologies, announced at the World Rubber Summit 2012 in Singapore by Bridgestone Chairman Shoshi Arakawa, are aimed at developing world-class tires made from 100% sustainable materials.

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Bridgestone has established long-term environmental goals to guide its pursuit of a sustainable society. The group has placed a high importance on promoting the usage of 100% sustainable materials. To achieve this goal, Bridgestone said it will need fully leverage its technical capabilities and diversify and expand the range of renewable resources it uses in the production of tires and other rubber products. To accomplish this, the group is diversifying the regions in which it produces natural rubber and expanding the range of reinforced plant fibers it uses.

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Furthermore, in order to replace fossil resources with renewable materials, Bridgestone is working to develop synthetic rubber, carbon black, and rubber compounding agents that can be created from biomass materials.

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Bridgestone is developing a number of technologies that can be applied throughout the value chain, from raw materials to finished products. One goal of these initiatives is to achieve the usage of 100% sustainable materials by leveraging 3R technologies (reduce, reuse, and recycle) that diversify resources used and utilize renewable resources as well as retread technologies.

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In addition, Bridgestone is pursuing the development of future tire technologies, such as those that reduce CO2 emissions through improved fuel efficiency.

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