Dai Nippon Printing launches Shopping-link flyer

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Dai Nippon Printing Co Ltd (DNP) has announced Shopping-link Flyer, a new function for its currently available e-flyer services that allows for the easy purchase of products by clicking on product images listed on flyers.

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In recent years, there has been a steady expansion in distribution of e-flyers that can be viewed via the internet. E-flyers are highly convenient as consumers can browse product information on computers or mobile phones regardless of time or place. When it comes to actually purchasing the product, however, it has been necessary to make the time to visit the store or access the e-commerce site and search for the product.

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Operating an ASP service that makes use of newspaper inserts to create e-flyers, DNP has increased the convenience to the consumer by improving functions to allow for the easy viewing of e-flyers in any desired region or area, merely by inserting the postal code. By launching Shopping-link Flyer, DNP has further enhanced the functions of this service by allowing the easy purchase of products by clicking on product images listed on flyers, which automatically form links to internet shopping sites.

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Shopping-link Flyer is based on a mechanism that takes the location information listed in the e-flyer and uses uniquely developed DNP technology to form an automatic link with the URL of the e-commerce site marketing the product. Shopping-link Flyer also guides the consumer directly from the e-flyer to the purchase screen.

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