DeNA reports $444 mil in sales, $203 mil operating income

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DeNA Co, a leading global online service company, has announced that its net sales performance and operating income, during the quarter ended June 30, was approximately $444 million and $203 million respectively, 43% and 32% higher than the same quarter of the previous year. Reporting its seventh consecutive quarter of increasing revenues, DeNA has been building toward a truly global presence through developing key alliances and executing on a worldwide rollout of Mobage social gaming and entertainment service.

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“We are very pleased to yet again exceed goals as we keep our focus on an aggressive plan,” DeNA President Isao Moriyasu said. “This quarter we are reporting significant steps toward our goal of creating the definitive global social games network.”

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Mobage, DeNA’s social games network is growing at an accelerated pace, with more than 30 million users and players in Japan alone. Consumer spending of Moba-coin, the network’s currency, has increased nearly 19% over the previous quarter.

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In DeNA’s first financial quarter, Mobage for Android was released in Japan and the company began operating app-based social games on the platform.

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DeNA’s key alliances continued to flourish in its first quarter. Mobage-embedded Samsung devices entered the Japanese market, expanding opportunity and adoption for DeNA’s leading social games service. DeNA secured an alliance with Japan’s largest mobile operator NTT Docomo, for Mobage deck position.

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Following its strategy to bring global development to a common platform while forming local sales and operational bases, DeNA established a subsidiary in South Korea and began working with local game developers.

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Priority initiatives charted for the second quarter, which began July 1, 2011 includes launching Mobage worldwide, beginning with China and English-speaking countries. In July, Mobage opened in both regions and the company plans to continue its global rollout at a steady pace. Near-term goals also include key alliances with carriers as well as beginning development on multiple game engines and addressing a broader base of game players.

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