Did Sony’s sexed-up PS Vita ad deserve to be yanked?

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Sony have had a bit of heat for a few days after publishing and then promptly pulling a new PlayStation VITA Remote Play promo video.

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The YouTube spot features(ed) a seductively fem-British medical professional breathily placating and reassuring an implicitly male patient struggling with uhhh…struggling with himself…a little too much. It’s well beyond innuendo, but then in the reveal it turns out she’s not talking about self-interfering at all (watch video below).

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A not exactly shocked, not entirely appalled, but at least a bit perturbed pop-culture editor at The Verge declared in-title that “Sony’s pulled PS Vita ad is embarrassing for everyone.” In addition to labeling the ad “sleazy,” the author also complained about the weirdness of an iMac G4 on the woman’s desk (actually we think complaining about that is way weirder than it being there). Okay, but anyway.

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So, the big deal being made here, squished into a pretty small nutshell, is that Sony presumably bowed to pressure amid negative feedback and criticism mostly along the lines of: The PS VITA ad is at best sexist and is both insulting to and ignorant of female gamers’ sensitivities. At worst, it’s demeaning, objectifying, and abusively patriarchal and evil and might even hate kittens and stuff.

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Okay, have a watch of the thankfully preserved on YouTube PS VITA spot, and let us know:nIs Sony a pushover for pulling the ad?nIs it all in good fun who cares don’t be such a sissy?nDoes it go too far and is it why the terrorists hate us?nEmblematic of the downfall of Western Civilization?nEffectively a digital sex crime against women?

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Source: AkihabaraNewsn

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