DoCoMo earns highest marks in customer-satisfaction study

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NTT DoCoMo Inc said Thursday that it received the highest marks among Japan’s mobile phone operators in the 2011 Japan Mobile Phone Service Study, a customer-satisfaction study conducted by J.D. Power Asia Pacific.

This is the second consecutive year in which the company has received top marks in the customer-satisfaction study.

The study examined customer satisfaction with mobile phone operators based on six factors: handset, service offered, network quality/coverage area, cost, handset purchase experience and customer care.

DoCoMo scored the highest in four factors: service offered, network quality/coverage area, handset purchase experience and customer care.