DOCOMO to expand special benefits for overseas visitors in Japan

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NTT DOCOMO, Inc says that a further 11 brands will participate in its joint program to offer benefits tailored to overseas visitors in Japan. Also, one more mobile operator will soon become a partner in the initiative.

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Under the program, special deals at specific shops and websites are offered to customers who roam on the DOCOMO mobile network while in Japan. Customers can access the deals via their mobile phone.

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In addition to Japan-based tax-free retailer Laox, which has been partnering with DOCOMO since July 2015, customers will now be able to get special deals at Mitsui Outlet Park, LaLaport shopping malls, the COREDO shopping mall, the Nihonbashi Mitsui Tower shopping mall, Megane Ichiba eyewear shops, ALOOK eyewear shops, MUJI shops, Daimaru department stores, and Matsuzakaya department stores, as well as coupon websites Hot Pepper Beauty and Hot Pepper Gourmet.

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Customers from Hong Kong will soon be able to receive the special deals, bringing the number of partner mobile operators up to four. DOCOMO has been partnering with China Mobile Communications Corporation since October 1, 2015, KT Corporation since December 18, 2015, and Far Eastone Telecommunications Co, Ltd since February 1, 2016.

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Under its +d initiative to intensify efforts to share its extensive business assets with partner companies, DOCOMO said it will continue to strengthen support for foreign visitors. Going forward, the company plans to add even more partner enterprises and mobile operators to expand this innovative benefit program to more visitors.

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