DoCoMo unveils new series of handsets

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Mobile carrier NTT DoCoMo on Wednesday unveiled 22 new mobile handsets in four series, as well as new online services, in order to meet diversified demands of its users.

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The new series are “Style,” “Prime,” “Smart” and “Pro” — each of which targets a different user base such as those who prefer fashionable, entertainment, business or cutting-edge technology handsets. The new handsets will be released gradually from Nov 19 through March in 2009.

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“The total sales of mobile handsets has been declining. But we would like to satisfy our customers by providing a rich line-up of products,” said DoCoMo President Ryuji Yamada. He denied that launching 22 new handsets was too many for a shrinking market.

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The company will also launch a new service called “iConcier” that provides information personalized for individual users, such as traffic information, as well as “iWidget” applications which users can add on their own.

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