Fujitsu Raku-Raku smartphone wins 2 universal design awards

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Fujitsu on Tuesday announced that it has been awarded Germany’s universal design award 2013 and universal design consumer favorite award 2013 for its Raku-Raku smartphone F-12D. Available in Japan from NTT DOCOMO, the Raku-Raku smartphone was designed for ease of use for those who are unaccustomed to smartphone operations, particularly senior customers.

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The universal design award is an international design prize presented by the Hanover-based universal design GmbH. The evaluation standard for the award is whether a large number of people can use a given product or service objectively and intuitively. Qualities such as reliability, safety, distinctiveness and innovativeness are also taken into account.

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Beginning in 2008, the award is now in its sixth year. The Raku-Raku smartphone received two awards this year: the universal design award, which is decided by a jury of prominent designers, and the universal design consumer favorite award, which is selected through a vote by a 100-consumer jury.

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Launched in Japan in August 2012, the Raku-Raku smartphone continues to offer the same usability, simplicity, ease of viewing, and dependability cultivated in previous models of the Raku-Raku Phone series. These features serve as the core concept behind the product, which is intended for senior users.

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In receiving the two awards, the smartphone was praised for its unique features, including the Raku-Raku Touchscreen, which helps users perform their desired operations by offering the tactile sensation of pressing physical buttons; its distinctive menus that have been designed for greater ease of use; and its screen layouts and graphic user interface, which can be intuitively navigated to enable access to desired features at a single glance.

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In addition, Fujitsu is also planning to release a new smartphone based on the Raku-Raku smartphone, the STYLISTIC S01, which will be available through France Telecom-Orange in France in June 2013. The new smartphone will employ the same user-friendly concepts and design as the Raku-Raku smartphone.

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