Fujitsu unveils elegant PCs for women

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Fujitsu on Nov 2 will launch its new Floral Kiss brand of FMV personal computers aimed at female users.

Based upon the design concept of bringing elegance to PCs, Floral Kiss is a new series that was planned and developed primarily under the direction of female employees.

As the first PC to be released under the Floral Kiss brand, Fujitsu will be offering an Ultrabook developed in an all-out pursuit of elegance, from the size and design of the model to its accessories, mouse, AC adaptor and other peripheral devices, and even to the applications. Featuring the latest Windows 8 OS, a high-performance 3rd generation Intel Core i5 processor, and 500GB of hard disk space, the new notebook PC’s specs are sure to make for a user-friendly experience. It also provides access to My Cloud, Fujitsu’s proprietary personal cloud service.

The new series also includes a model designed in collaboration with the jewelry brand “agete.” That model is scheduled to be exhibited at a number of agete’s shops.

In recent years, with women accounting for nearly half of PC purchases, the Floral Kiss project was born from the desire of Fujitsu’s female employees to create a PC that women would find appealing. The new series, developed under the concept of bringing elegance to all aspects of PC design — from hardware to applications — was created with this aim in mind.

The Floral Kiss series features a unified design sensibility that has been developed for the female consumer — from the PC’s design to accessories, such as the mouse and case, and optional add-ons. Users can select their favorite color from among three variations: Elegant White, Feminine Pink and Luxury Brown.

The top casing has been constructed with an elegant and refined gradation with gold trim, and it features a flip latch that can easily open the display — even by users with long fingernails. The power button is adorned with a pearl-like accent, and the power status LED and Caps Lock key are decorated with diamond-cut stone for a sophisticated look. An exquisite gold ring frames each key on the transparent keyboard, highlighting its elegant style. In addition, the outtake and intake vents all feature a floral motif design.

The included AC adaptor and wireless mouse are compact and fit easily into the hands of all users. At the same time, zirconia adornments and other details that give them a stylish appeal.

Custom-designed applications

SCRAPBOOK automatically stores and organizes pictures and URLs of the items, retail stores, recipes, and other content that users come across when they are casually browsing the web. The application also allows users to create theme-based collages for saved content such as web captures.

Content can easily be managed as a digital scrapbook, and users can perform quick comparisons of their favorite stores and products for even greater convenience.

With DIARY, users can create their very own diary by automatically storing and organizing Facebook and Twitter posts as well as photos they have downloaded to the computer — all in chronological order. This is a convenient way to make a diary from information that is casually shared with friends.

With “12 Horoscopes by Fortune@nifty,” users can check their horoscope every day for the present and following day.