Google launches blog tracking service

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Google has launched an enhanced blog tracking service that helps people mine a growing mountain of online commentary for gems worth reading.

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The Google Blog Search tool rolled out this week competes with Techmeme, Polymeme, Wikio and other “memetrackers” that sort and organize blog posts into categories.

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“Did you know that millions of bloggers around the world write new posts each week?” Google product manager Michael Cohen wrote in an Internet posting of his own.

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“We’re pleased to launch a new homepage for Google Blog Search so that you too can browse and discover the most interesting stories in the blogosphere.”

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The Northern California company applied technology from its Google News website to separate blog postings into clusters based on topics, stories or events.

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A lead category Friday morning at Google Blog Search was the debate that occurred the previous evening between U.S. vice presidential contenders Joe Biden and Sarah Palin.

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An icon with a picture of the political rivals indicated that 1,620 blogs were compiled in the category during the previous 19 hours.

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The lead item was a Huffington Post piece saying ex-officials from the administration of U.S. President George W Bush believe Biden won the verbal duel with Palin.

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“Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives,” Cohen said in his online message.

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“When you look within a cluster, you’ll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere.”

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