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Honda turns to AI-powered tech to make roads safer


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A seatbelt that alerts a driver against safety risks | HONDA MOTOR CO. / VIA KYODO

Honda Motor Co. is integrating artificial intelligence into its vehicles to warn drivers of imminent traffic hazards and help them avoid accidents caused by human error, as the automaker aims to meet its target of zero fatalities by 2050.

Honda’s AI-powered driver assistance technology — unveiled Thursday in what the firm says is a world first — checks a driver’s movements and health using a monitoring camera and sensors.


The No. 2 Japanese automaker by volume said it is planning to put the technology, including functionality that alerts against risks by tightening the driver’s seatbelt or emitting audible warnings, into its vehicles in the latter half of the 2020s.

Domestic automakers are stepping up their development of safety technologies, such as automatic braking systems, at a time when the country’s population is rapidly aging. The auto industry has also seen increased competition to develop internet-connected cars.

The automatic seatbelt tightening system will warn the driver of pedestrians ahead of the car.

In another situation, if a driver tries to change lanes when another vehicle is approaching from behind, they will be given a directional sound alert via in-vehicle speakers, Honda said.

Other safety functions include seats that vibrate to prevent a driver from dozing off and steering assistance in response to erratic driving.

Pedestrians can also get smartphone alerts that will help them avoid dangerous traffic incidents.

Honda is developing another technology with mobile carrier SoftBank Corp. that connects drivers and other road users via telecommunication networks. Information gathered from in-vehicle or other cameras will be used to predict dangerous traffic situations with the help of AI, and people facing imminent danger will be alerted, the automaker said.

“For the realization of a collision-free society where all road users care for each other and the freedom of mobility becomes possible, we will further accelerate our industry-wide and public-private initiatives,” Keiji Otsu, who heads the automaker’s research arm Honda R&D Co., said in a press release.

Japan has seen the number of deaths from traffic accidents fall in recent years. The figure for 2020 came in at 2,839, the lowest since data became available in 1948, marking an 11.7% drop from a year earlier, according to the National Police Agency.

Among major domestic automakers, Toyota Motor Corp. has developed a system that uses large amounts of data to avoid unwanted acceleration incidents caused by a driver who mistakenly steps on the gas pedal rather than the brake.


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