Japanese venture fund invests in online dating website for Russians

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Teamo.ru, an online dating website for Russians designed for serious relationship seekers, has attracted a new round of investment. The company’s investment partner is UMJ Russia Fund, the venture fund managed by United Managers Japan Inc (Japan). Taking into account its original investment, the total investment amount into the company now stands at more than $2 million.

Teamo.ru is an Internet startup launched by Fast Lane Ventures, the leading Russian company developing innovative Internet businesses. The new investment is planned to finance further enhancement of the service and will support a new marketing campaign to win more users and raise the brand awareness.

The website has been live since December 2010, becoming the first dating service created with the purpose of helping users looking for a serious relationship on the Internet. At present, the website has about 1 million customers, thousands of which have found their long-term partners and others have already got married. The main source of income for the website comes from its monthly subscription fee.

What makes Teamo.ru unique is the scientific algorithms it uses, matching singles by 17 characteristics once they have undertaken a personality test developed by leading Russian psychologists and approved by The British Psychology Society. After the test each user can browse through their list of matches and decide who they would like to make contact with.