Japan’s first business career SNS site for students launched

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Minshu has launched the Minshu Link service on Minshu Diary, a word-of-mouth career information site operated by Rakuten. It is an SNS site unique to Minshu, where members participate using their real names to discuss issues pertaining to their careers or jobs.

Minshu developed Japan’s first business career SNS site for university students. Specifically, this SNS unique to Minshu will allow students to communicate directly with people who have already been promised employment or corporate recruiters regarding their jobs, careers, and companies. The service will advertise for members through word-of-mouth between students.

With the ethics charter revision in 2011, the time allowed for job hunting has been shortened. But this service will provide a place where students can contemplate their future careers before beginning their job hunting, allowing the early cultivation of career awareness. On the other hand, it will also have merits for corporations, to promote understanding for them among students through communication, and by allowing the efficient recruitment of suitable human resources by gauging the students’ views and enthusiasm. According to the “Survey on Job Hunting” conducted by Rakuten Research in September, 40% of students engaging in job hunting are making use of SNS.

Rakuten said it hopes that Minshu Link will help alleviate anxiety among students while job hunting, and provide an opportunity for them to contemplate their careers at an early stage. Minshu plans to continue providing useful information in the future on student job hunting.