Kenko.com opens e-commerce site in China with drugstore chain

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Kenko.com Inc, a Japanese e-commerce company that sells nutritional supplements, pharmaceutical products, and many other items via the Internet, has established a joint venture company with major Chinese drugstore chain LBX Pharmacy Chain Co.

The the new company has opened an Internet shopping site known as IBALE (http://www.ibale.com).

IBALE is an e-commerce site selling Chinese and Japanese health-related products to the Chinese market. Deploying the e-commerce knowhow and operation efficiency cultivated by Kenko.com and utilizing the brand image and on-line retail licenses (for pharmaceutical products, etc) of the LBX Pharmacy Chain, the goal is to create a highly convenient site where people can buy all the health products of both China and Japan including pharmaceuticals.