LINE camera app achieves 10 million downloads

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NHN Japan Corp says its LINE camera — the official camera app for the free-calling and free-messaging app LINE achieved 10 million downloads as of Aug 7 in only 4 months since the service was released.

This easy-to-use camera app allows users to edit and decorate their photos taken on smartphone cameras and then to share their finished creations with friends and groups via a range of SNS services.

One of the reasons for LINE camera’s success can be explained by an original feature which gives users the ability to decorate their own photos using LINE’s popular Sticker Characters. LINE camera was released on April 12 for Android and April 26 for iPhone, and about a month later on May 9, downloads exceeded the 5 million mark.

Even after this, LINE camera continued to add new editing features much to the delight of its users. The increased number of stickers (now over 800), as well as color varieties for stamps and frames, and the introduction of brightness adjustment tools, all contributed to enable LINE camera to reach this level of popularity.

LINE camera took 117 days to achieve 10 million downloads. When this time span is compared to that of other camera apps such as Instagram which took 355 days, it is immediately obvious how rapidly this app is gaining popularity.