Mandom opens 2 English-language GATSBY sites

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Mandom Corp has opened two English-language GATSBY sites, a global website and a Facebook page, as a means of global communication with consumers around the world. The two sites were launched in August 2011.

Consumers, not only in Asia but also in the West, are posting articles and videos about GATSBY on the Internet, including SNS and video-sharing sites, showing an increased interest among them in GATSBY and hairstyles groomed with GATSBY products. They call “Asian Hair” or “Anime Hair” the latest grooming practice unique to Japan that includes making hair stand up and twisting hair into lively bundles. The products and techniques behind the made-in-Japan “kakkoii” (cool) style seem to have attracted their interest.

Mandom said it opened the two English-language sites in part to provide information to and in part to activate communication with consumers worldwide, including those living outside our sales area. One is “GATSBY Global Site” aimed at providing information from GATSBY and the other is “GATSBY Facebook Page” aimed at helping form a GATSBY community.

The sites began with the offer of content featuring “Moving Rubber,” the main item in the GATSBY series.

GATSBY Global Site: http://www.gatsbyglobal.com

GATSBY Facebook Page: http://www.facebook.com/GATSBYofficialpage