Mediba to expand Internet advertising business for smartphones

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Mediba Inc has announced that it will acquire Internet advertising distribution company Nobot Inc and make into a consolidated subsidiary. As a result of this capital tie-up, the two companies will realize an ad network with the second largest stock of advertising in Japan, develop an ad platform that achieves optimal ad distribution for smartphones, and promote the expansion of that ad platform through links with ad-exchanges that include the Asia region.

Both companies are currently developing services aimed at smartphone ad networks (for mediba, it is “medibaAD,” and for Nobot, it is “AdMaker”). This capital tie-up will result in fusing both companies’ services to expand the volume of handled ads, and will realize an ad network for smartphones with the second largest stock of advertising in Japan, at 3 billion impressions per month. Furthermore, by bringing together the management resources of both companies, the combined service aims to reach advertising stock of 15 billion impressions per month within one year.