Microsoft to open chain of retail stores

ntttttttttttt

A veteran executive from the world’s biggest retail chain starts work Monday at Microsoft with a mission to open stores specializing in the software giant’s products.

n

The first order of business for David Porter, whose resume includes 25 years working at Wal-Mart, will be to map out where and when to open Microsoft stores and how they will be designed.

n

Microsoft appears poised to follow in the footsteps of rival Apple, which has seen revenues and profile boosted by a flourishing chain of Apple stores it started about eight years ago.

n

“There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers,” said Porter.

n

“I am excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share (what we learn) from our stores with our existing retail and OEM partners.”

n

Original equipment manufacturers (OEMs) make computers and other hardware through partnerships with the US software giant.

n

Porter worked in operations, merchandising and information technology positions during his 25 years at Wal-Mart. He left Wal-Mart in 2007 to oversee worldwide product distribution at Dreamworks Animation film studio.

n

Porter will report to Microsoft chief operating officer Kevin Turner.

n

“David’s unique and diverse background, coupled with his deep retail roots and distribution understanding, will be an invaluable asset in this long-term effort,” Turner said.

n

“We’re working hard to transform the PC and Microsoft buying experience at retail.”

tttttttntttntttntttttttttttt© Wire reportsnttttttttt