Microsoft to open chain of retail stores

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A veteran executive from the world’s biggest retail chain starts work Monday at Microsoft with a mission to open stores specializing in the software giant’s products.

The first order of business for David Porter, whose resume includes 25 years working at Wal-Mart, will be to map out where and when to open Microsoft stores and how they will be designed.

Microsoft appears poised to follow in the footsteps of rival Apple, which has seen revenues and profile boosted by a flourishing chain of Apple stores it started about eight years ago.

“There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for our customers,” said Porter.

“I am excited about helping consumers make more informed decisions about their PC and software purchases, and we’ll share (what we learn) from our stores with our existing retail and OEM partners.”

Original equipment manufacturers (OEMs) make computers and other hardware through partnerships with the US software giant.

Porter worked in operations, merchandising and information technology positions during his 25 years at Wal-Mart. He left Wal-Mart in 2007 to oversee worldwide product distribution at Dreamworks Animation film studio.

Porter will report to Microsoft chief operating officer Kevin Turner.

“David’s unique and diverse background, coupled with his deep retail roots and distribution understanding, will be an invaluable asset in this long-term effort,” Turner said.

“We’re working hard to transform the PC and Microsoft buying experience at retail.”