Namco Bandai to invest in French game software marketer

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Japanese toy maker Namco Bandai Holdings Inc said Wednesday it has concluded a basic agreement with French game maker Infogrames Entertainment SA on investment in a new game software sales unit in Europe. Initially, the Japanese maker plans to hold a stake of about 34%, worth some 30 million euros, in the new firm, to be set up by Atari Europe SAS, an Infogrames subsidiary, by spinning off Atari’s European sales division.

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Namco Bandai will assess the assets of the new firm in order to decide on its investment scheme and amount. It is considering making the new firm a wholly owned subsidiary, the Japanese maker said.

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