NEC enhances digital cinema in Brazil

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NEC Corp has signed a partnership agreement to provide digital projection systems to Moviecom and Cineflix, two of Brazil’s leading digital cinema chains.

Under the agreement, NEC Latin America, a wholly-owned NEC subsidiary, will supply 100 digital projection systems to Moviecom within the next twelve months. The company will also provide approximately 35 systems to Cineflix in next twelve months, and a total of 100 systems by the end of 2016.

In recent years, the transition to digital cinema has rapidly changed the face of the cinema industry. Traditional film-based cameras are being replaced by digital video cameras and computer graphics are helping to reduce filming costs. Moreover, digital projection systems are easier to maintain than conventional equipment and images retain their original high quality.

“Moviecom started migrating to digital technology several years ago when we purchased our first 3D projectors from NEC. In consideration of improving display quality and practicality, we decided to invest more heavily in the process of digitizing our equipment,” said Gustavo Ballarin, director of operations and marketing of Moviecom. “We are particularly impressed with the quality of images produced by NEC equipment, especially the colour, brightness, definition and depth.”

“Digital technology is expanding throughout the world and this marks an important milestone in the evolution of the Brazilian market,” says Gilmar Santos Leal, executive director of Cineflix. “The digitization of our theatres is a strategic decision where NEC’s expertise and quality of support play instrumental roles.”