NEC launches ‘O2O’ cloud services

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NEC Corp on Wednesday launched “O2O” cloud services promoting cloud-based Online-to-Offline (O2O) services utilizing smart devices such as smartphones and tablets.

In recent years, consumers are increasingly likely to search for information about products online and to compare prices prior to making a purchase. As a result, new focus is being placed on marketing techniques based on the analysis of online behavior and how to connect this behavior with real purchasing activity. Moreover, there is greater demand to capitalize on the rapid expansion of smart devices, such as smartphones and tablets, as well as the use of location information and sensor technologies.

The “NEC O2O Cloud Service” enables retailers to utilize valuable information gathered from smart devices, such as pre-registered preferences and point use, in order to provide consumers with coupons, loyalty points and store information that encourages online users to make offline purchases.