NTT Docomo completes investment in joint venture with China’s baidu

ntttttttttttt

NTT Docomo Inc announced Friday that it has completed its investment of $22.5 million (1.78 billion yen) – equivalent to 20% ownership – in Baidu Yi Xin Network Technology (Beijing) Co Ltd, its joint venture with the leading Chinese language Internet search provider Baidu, Inc.

n

Docomo and Baidu agreed on Jan 31, 2011, to jointly provide value-added services and digital content for mobile phones in mainland China. The companies are pursuing this initiative through Baidu Yi Xin.

n

Baidu Yi Xin is a content platform provider for mobile phones. It plans to enhance its services and content by leveraging Docomo’s extensive experience in providing value-added services with Baidu’s strong brand image and user base.

n

Starting in August, Baidu Yi Xin plans to provide content from Japan on its platform. For the first batch, the company will collaborate with DeNA Co, a major Japanese provider of social games, e-commerce and other Web services, and its Chinese subsidiary to distribute Japan-made content localized for the Chinese market.

tttttttntttntttntttttttttttt© JCN Newswirenttttttttt