NTT Docomo to acquire 51% stake in TV shopping firm Oak Lawn Marketing

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NTT DoCoMo said Monday that it will take control of a direct marketing company for 31 billion yen to beef up its wireless e-commerce business. The company is also reportedly strengthening its financial business, including electronic money payment and credit cards.

DoCoMo will take a majority stake of 51% in the Nagoya-based, Oak Lawn Marketing Inc, which specializes in selling electronic goods and DVDs via the Internet, TV and from catalogues. Oak Lawn’s success in recent years has been largely attributed to a series of work-out DVDs distributed in Japan and to its Shop Japan TV shows. For the financial year ended March 2008, Oak Lawn grew its revenues by 75% to Yen 39.9 billion.