Panasonic to start development of new professional 3D production system

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Panasonic Corp announced Monday it will start developing a professional 3D Full HD production system. The system, which will be the first of its kind in the industry, consists of a twin-lens P2 professional camera recorder and a 3D-compatible High Definition Plasma display. Panasonic will exhibit concept models of the 3D system at its booth at NAB 2009 to be held in Las Vegas this week.

With Hollywood studios moving toward creation of more 3D entertainment content,nPanasonic successfully debuted the world’s first 3D Full HD Plasma Home Theater Systemnbased on Plasma display and Blu-ray Disc technologies at the CEATEC trade show in Japan innSeptember 2008. More recently, the company also established the Advanced AuthoringnCenter within Panasonic Hollywood Laboratory in February 2009 to support Hollywood studiosnin developing 3D Full HD Blu-ray Disc titles.

Production of 3D movies requires a great deal of time and effort. With the new 3D productionnsystem, which can enable an easier and more efficient 3D production process andnenvironment, Panasonic will contribute to accelerating the realization of easier high-quality 3Dncontent production.

At present, 3D content producers have to hand-build their own 3D production systems bynphysically connecting multiple 2D production devices. Panasonic is now starting to work onndeveloping a twin-lens, 3D camera system. Also, Panasonic’s Plasma displays have beennused in many post-production facilities in Hollywood, thanks to their high-quality imagingnperformance, which has been endorsed by leading Hollywood professionals.

Technologies and expertise obtained from their use in post-production has enabled Panasonic to further develop high-quality 3D viewing performance in its Plasma technologies. As a result of this process, Panasonic’s 3D Plasma display system will help 3D content producers to quickly and easily evaluate the image quality of 3D content.