Raku-Raku PHONE series reaches 20 million unit sales in Japan

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NTT Docomo says it reached the milestone of 20 million Raku-Raku PHONE series handsets sold on July 18.

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The Raku-Raku PHONE series (raku means easy to use) is a lineup of mobile phones designed to be highly user-friendly and suitable for everyone. The series was first introduced in October 1999, with the P601es Raku-Raku PHONE I. Dcomo has since released a total of 18 models and has seen rapid sales growth in Japan, resulting in the milestone achievement of 20 million units sold as of this month.

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While the fundamental features of the Raku-Raku PHONE series have remained the same over the years – three one-touch command buttons; large, easy-to-push, connects users to a dedicated telephone support center. With such improvements, Docomo hopes to further increase the user-friendliness and functionality of this popular phone series.

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read characters on displays; and large, easy-to-operate buttons – Docomo has added additional features to meet customer needs, such as Deco-mail, which allows users to decorate mails with pictograms and pictures, and dust and water- proof designs.

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The latest model, the Raku-Raku PHONE Basic 3, adds a special button that, with a single push, connects users to a dedicated telephone support center. With such improvements, Docomo said it hopes to further increase the user-friendliness and functionality of this popular phone series.

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To commemorate this milestone, Docomo will add a new color to the Raku-Raku PHONE 7 model series, “mint green.” It will be available in Docomo shops in late August.

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