Rakuten, Bic Camera launch new consumer electronics service

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Rakuten Inc and Bic Camera have launched new joint services in the consumer electronics sector and the opening of “Rakuten BIC,” a new consumer electronics e-commerce site that is part of Rakuten Ichiba.

Rakuten BIC will leverage the strengths of the two companies to offer a wide range of products at competitive prices, in addition to providing highly convenient services, including same-day shipping. By breaking down barriers to combine the advantages of online and offline retail, the site will be able to meet the increasingly diverse needs of its customers.

In addition to a variety of features to make shopping more fun, from today, Rakuten BIC users will be able to utilize a feature where they can check to see what products are in stock at 45 of Bic Camera’s brick-and-mortar stores (including all 40 directly-managed stores and 5 other stores) via the Rakuten BIC site. This feature has been made possible through enhanced coordination between online and offline retail.

Furthermore, Rakuten Point Card, Rakuten’s point program available across the company’s various services, will be introduced to Bic Camera’s stores. When users present their point card in store when purchasing products, they can also earn Rakuten Super Points. There are plans to make it possible to make payments using Rakuten Super Points in the future as well.

The two companies are also working to implement a system in Rakuten BIC which can smoothly handle everything from product purchases to installation work. Rakuten and Bic Camera will also seek to further improve the convenience in consumer electronics EC by providing innovative services such as a same-day home delivery service throughout the 23 wards of Tokyo for products purchased by a certain time. In addition, the collaboration will also enhance efforts to allow online customers to easily move offline, such as by promoting additional purchases at brick-and-mortar stores by allowing customers to pick up products purchased via Rakuten BIC at Bic Camera’s physical stores. In addition, the two companies will combine the knowledge and expertise they have cultivated to date to develop original products aimed at a variety of different customers, including women and young people. The plan is for these to be sequentially rolled out for sale via Rakuten BIC and at Bic Camera stores throughout Japan.

URL: https://www.rakuten.ne.jp/gold/biccamera/