Rakuten, Gentosha launch free smartphone fashion magazine

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Rakuten Inc and Gentosha Inc on Monday announced the launch of GINGER mirror, a free online fashion magazine for women, produced by Rakuten and Gentosha in collaboration with Brangista Inc, the e-magazine publisher that oversees the publication of GINGER, a women’s magazine published by Gentosha.

This is the first time for an e-commerce company and a publisher to collaborate on the publication of an online magazine in Japan.

GINGER mirror is a free online fashion magazine optimized for smartphones aimed at busy women in their late 20s and 30s who wish to enjoy the latest fashions despite having limited time and budget. The magazine showcases reasonably priced fashion items that can be bought on Rakuten Ichiba.

In recent years, the ratio of purchases made on mobile devices on Rakuten Ichiba has been increasing, especially in the fashion genre. By presenting Rakuten Ichiba fashion items to readers through a smartphone-optimized online magazine and providing a simple system for users to purchase the featured items, the number of purchases of fashion products made through mobile devices is expected to increase.

The first edition of GINGER mirror, released on Tuesday, will feature model and actress Nanao on the cover and under the theme of “Spring Fashion Cost Performance Buying Guide” will introduce around 400 hot fashion items and accessories across 100 pages.