Rakuten group’s TARAD of Thailand opens e-commerce site for users in Japan

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TARAD Co Ltd, a subsidiary of Rakuten Inc, has opened a special site on Thailand’s largest e-commerce site, TARAD.com, run by TARAD, to allow users in Japan to purchase Thai products. The establishment of the special site is the first joint initiative by Rakuten, TARAD, the Thai Ministry of Commerce and JETRO Bangkok under their collaboration agreement to support Thai small- and medium-sized enterprises in international e-commerce.

Users in Japan can now easily purchase Thai products through a direct link from Rakuten Ichiba, an Internet shopping mall managed by Rakuten, to the special Japanese-language site created on TARAD.com. This is the third service to allow users in Japan to directly purchase local goods from international Rakuten group ecommerce websites, following special websites in Taiwan and the United States.

The latest initiative will start with 9 shops (around 100 items) on TARAD.com in cooperation with the Thai Ministry of Commerce and JETRO Bangkok. The product range will be expanded to include seasonal fruits and products less commonly available in Japan.