Rakuten, JR East to promote cashless payments

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Rakuten Payment Inc and East Japan Railway Co (JR East) on Wednesday announced that the two companies will collaborate to promote cashless payments from spring in 2020.

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Through the collaboration, users of the Rakuten Pay smartphone app operated by Rakuten Payment will be able to charge and use the Suica e-money service offered by JR East in the Rakuten Pay app. This will allow customers to use the Rakuten Pay app as a form of transportation e-money at approximately 5,000 train stations and on approximately 50,000 buses, in addition to approximately 600,000 stores around the country.

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In addition, users will be able to charge their Suica in the app by credit card payment through the Rakuten Card registered on the Rakuten Pay app.

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Compatible devices: Android™ devices that support Osaifu-Keitai

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JR East said that by making it possible for users to charge and use Suica in the Rakuten Pay app, it aims to improve the convenience of its Suica service.

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In addition, Rakuten Pay app users will also be able to earn Rakuten Super Points when using the in-app Suica charge function. Rakuten Super Points are the No. 1 loyalty points program in Japan by overall customer satisfaction. Furthermore, users are able to quickly and securely use Suica services on their smartphone, without downloading a new app or registering credit card information.

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