Rakuten to begin mobile data communications service

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Rakuten EMOBILE Inc has announced the Oct 1 launch of Rakuten Super WiFi, a mobile data communication service compatible with LTE (Long Term Evolution), the next-generation mobile high-speed communications standard. The company began registration for the service on Wednesday.

Rakuten Super WiFi uses EMOBILE LTE, a next-generation mobile high-speed communication service provided by eAccess and offered under the Rakuten brand name. The service provides the fastest level of mobile communications for the lowest price in the industry, at 3,880 yen per month. In addition, users who sign up for the service receive three times the normal amount of Rakuten Super Points for purchases made on Rakuten Ichiba for the first 2 years using the service.

For the commemorative campaign, users are either given 5,000 Rakuten super Points or a free kobo Touch, an eBook reader, when they sign up.

The Rakuten Super WiFi device is the size of a business card and weighs only 140 grams. It is small and lightweight with a battery life lasting up to 9 hours of continual use, the longest battery life in the industry, providing customers with the peace of mind to make use of the service even during long outings. It also allows for the connection of up to 10 devices at the same time (a maximum of 11 when the USB connection is included), enabling multiple devices such as a mobile PC, tablet, smartphones, eBook readers, or multiple users to connect to it simultaneously.

Signing up for the service can be registered for easily using Rakuten member ID. There are no complicated procedures involved. Devices are delivered as early as the day after placing an order. Unlike a landline-based Internet connection, there is no need for complicated set up procedures. The Internet can be accessed on the same day the device is delivered.