Shiseido launches 1st eCommerce site in U.S. market

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Shiseido has officially unveiled its first eCommerce site, opening up a new sales pipeline in the highly lucrative U.S. market. The site was designed by Night Agency, a digital creative agency based in New York.

Shiseido appointed Night Agency to lead the massive site overhaul in January as part of a concerted effort to further integrate digital and social into their marketing mix. Night Agency was responsible for leading creative and strategic development for the iconic beauty brand’s digital presence in the U.S., and tapped partners Netrada and Demandware to provide eCommerce solutions. Night Agency has also been awarded responsibility for digital media planning and buying as well as supporting specific product launches in the digital space.

“One of our guiding principles is to have a deep understanding of our customer, and we are dedicated to high quality, high image and high service,” explained Gisela Ballard, Executive Director of Marketing, Shiseido Cosmetics America. “We’ve continued to be impressed with the nimbleness and creativity of Night Agency, and are thrilled to have launched this new site.”

“Shiseido is known for having a rich history of innovation within the cosmetic and beauty category and it is truly an honor that they chose Night Agency to help grow and innovate in the digital and social space,” said Darren Paul, Managing Partner Night Agency. “We are beyond thrilled to be a part of this historic moment as Shiseido enters the world of eCommerce, and even more excited to watch and participate in what comes next.”