Snap Inc, Google partner to bring ‘Quick Tap to Snap’ to Pixel 6

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Snap Inc on Wednesday announced at the Pixel Fall Launch event a new feature on Google’s Pixel 6 called “Quick Tap to Snap,” launching later this year. This partnership with Google marks the first time Snap has created a camera-mode version of Snapchat accessible directly from a phone lockscreen, and will make the Pixel 6 the fastest phone to make a Snap.

By tapping the back of the phone, this speedy and simple gesture will help Snapchatters capture moments quickly before they disappear. Designed to launch into “Camera Only” mode on the lockscreen, Snapchatters can create Snaps without having to unlock their device. Once a Snap is ready to share, Snapchatters can authenticate on their device to unlock the full app experience. You can also make use of the ultrawide camera in Snapchat’s new ultrawide selfie feature on Pixel 6 Pro.

In addition to “Quick Tap to Snap,” Snap and Google will launch exclusive augmented reality Lenses, and some of Google’s key Pixel features, like live translation, will be directly available in Snapchat’s chat feature on Pixel 6. Snapchatters can talk to their friends in more than 10 languages including Japanese, as well as English, Spanish, French, Italian, German etc. and conversations will be translated in real-time. These features will launch over the coming months.

“Billions of Snaps are created every day, and through strategic partnerships like these with smartphone device makers, Snapchat is making it easier than ever for our community to Snap moments as they happen with their friends,” said Nana Murugesan, Snap’s Managing Director of International Markets “This OEM lockscreen integration is a key step toward making Snapchat the fastest way to share a moment, and we look forward to bringing more innovation to our community with our partners at Google and beyond.”

“At Snap, we have a multi-pronged partnership strategy with OEMs to bring Snapchat — and our camera and AR technology — to our community and make it faster and more accessible than ever. Today, we work closely with various OEMs whose smartphones our community is on, including Android, Vivo, Oppo, Samsung and others. We want to make access to the Snap camera as quick and easy as possible for all Snapchatters, and we welcome partnering with other OEMs to work toward making this goal a reality.

“Japan is an important and a growth priority market for Snap. We’ve found that our core product value resonates well with the region and are working to ensure that Snapchat feels made for our Japanese community,” Nana said. “With that in mind, we opened our first office in Japan in August of this year headed by Toshiya Hasegawa, who has extensive experience growing various consumer products and platforms in the country. We currently have open roles in market development and the AR developer ecosystem, and look forward to supporting our Japanese Snapchatters with a local team.”

“Google Pixel 6 has the most advanced Pixel camera ever, and Snapchatters are some of the most creative camera users there are. It’s exciting to partner with Snap to bring this exclusive capability to our new phones and help users capture the world as it happens,” said Rick Osterloh, Google’s SVP, Devices and Services.