Sony Computer Entertainment to cut PlayStation3 prices

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Sony Computer Entertainment said Wednesday that the PlayStation3 computer entertainment system with 160GB hard disk drive, currently available at a recommended retail price of 29,980 yen (including tax), $299 and 299 euros, will be available at a reduced price of 24,980 yen (including tax) for Japan, $249 for North America and 249 euros for Europe/PAL territories.

Sony will also reduce the price of the PS3 system with 320GB HDD, currently available for 34,980 yen (including tax), $349 and 349 euros, to 29,980 yen (including tax), $299 and 299 euros. The new pricing will be immediately effective for North America and Europe/PAL territories, and Thursday in Japan.

Since its release in 2006, PS3 has gained tremendous support from fans around the world and its cumulative worldwide sales reached a milestone of 50 million units as of March 29, 2011. Equipped with future proof cutting–edge technologies including the sophisticated processors, Cell Broadband Engine and RSX, as well as the Blu-ray disc player and HDMI terminal, PS3 has continuously enhanced its value to consumers through system software updates to support new features and services including stereoscopic 3D content playback and support for the PlayStation Move motion controller.

The PS3 system provides free access to PlayStation Network and its growing portfolio of marquee entertainment services for streaming hi-def movies, TV shows and sporting events. In North America, these services include Hulu Plus, MLB.TV, Netflix, NHL GameCenter, Vudu, and many more. PlayStation Network also features unique and compelling downloadable content from leading networks, such as the Discovery Channel, ESPN and HBO, and exclusive games, including the critically-acclaimed PixelJunk series and the highly anticipated Journey, to ensure PS3 customers always have amazing entertainment experiences at their fingertips.