Sony Pictures Entertainment Japan to launch mobile phone movies

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Sony Pictures Entertainment Japan will launch a service for watching movies on mobile phones, while Warner Entertainment Japan plans to double the titles available through an existing service by year-end.

Warner On Demand members-only video service currently has a lineup of 150-200 titles. Customers can choose to buy or rent the content, and new titles are made available at the same time that DVDs are released. Warner On Demand offers the same service for PCs and mobile phones.

Sony Pictures will provide content through QTV Video, a mobile phone video service operated by Frontmedia. It is to offer new releases such as the Michael Jackson film “This Is It” in addition to old hits like “The Da Vinci Code,” “Spider-Man” and “Stand by Me.”

The broad lineup is to include U.S. television series as well. Users will get two days of unlimited viewing by paying 420 yen per title, in addition to call charges.