Square Enix ties up with Nifty to launch new website

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Major game software maker Square Enix Co and Internet access service provider Nifty Corp said Tuesday they will tie up to build and operate an entertainment web portal site for a wide audience.

Square Enix will offer entertainment content to the portal site, which will be operated by Smile-Lab Co, a wholly owned unit established in late February. Nifty will provide business expertise to help the planned website attract new users. Through the tie up, Square Enix and Nifty will aim to attract new kinds of customers, such as female and senior users, along with regular users, such as men and young people.