Toyota, Mazda agree to hybrid system technology license

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Toyota Motor Corp and Mazda Motor Corpon Monday announced that they have reached annagreement on the supply under license of hybrid technology used in the Toyota Prius. Leveraging this agreement, Mazda plans to combine the hybrid system with its next-generation SKY engine that is currently under development, and develop and manufacture a hybrid vehicle in Japan.

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Mazda is aiming to commence sales of a hybrid vehicle starting in Japan by 2013. Toyota said that it will consider requests from other companies to supply hybrid technology.

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Based on its long-term vision for technology development, Sustainable Zoom-Zoom, Mazda aimsnto increase the average fuel economy of Mazda vehicles sold globally 30% by 2015,ncompared to its 2008 level.

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In order to offer all of its customers driving pleasure as well as outstanding eco-friendly and safety performance, Mazda is implementing a Building Block Strategy. Under this strategy, Mazda will enhance the core aspects of its vehicles — including engines, transmissions and weight reduction — and then progressively add electric devices such as idling stop, regenerative braking and hybrid systems.

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