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Twitter a global sensation: Hitwise

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With celebrities such as Ashton Kutcher and Oprah Winfrey helping fuel Twitter mania, the micro-blogging website is soaring to stardom around the world, according to Hitwise.

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Twitter’s growth in Australia “has been nothing short of phenomenal,” rocketing 1,067% since the start of this year, reported Alan Long, research director at the Internet intelligence gathering firm.

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The number of visitors to Twitter has more than tripled in New Zealand since the beginning of the year, and the website shot up 239 ranks in Singapore to score a place among the 50 most popular online destinations in the country.

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“In other markets, Twitter has a growth pattern similar to the U.S. and UK, highlighting that Twitter is a truly global phenomenon,” Long said in Hitwise findings.

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As of Friday, Twitter’s share of online visits in the United States and Britain had increased by 570% and 621% respectively since the start of the year.

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“It is interesting to note that large jumps in share of visits have been sparked by a variety of events and news items at different times over the past three months,” Long wrote.

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“But, Ashton Kutcher and Oprah seem to have had an impact in all countries in mid-April.”

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U.S. talk show megastar Winfrey made her debut on the micro-blogging service a week ago and attracted more than 125,000 followers in just 24 hours. She now has more than 560,000 followers.

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Kutcher, star of the television series “That ’70s Show” and husband of actress Demi Moore, beat television news network CNN on April 17 in a race to see who could become the first Twitter user to attract one million followers.

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Oprah is the latest celebrity to begin using Twitter, which allows users to pepper their followers with messages of a maximum 140 characters.

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Other well-known users include British actor and playwright Stephen Fry, NBA star Shaquille O’Neal, Australian actor Hugh Jackman, and seven-time Tour de France champion Lance Armstrong.

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