Wasabi Rabbit opens Tokyo office

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Wasabi Rabbit, a leading digital innovation agency, has opened an office in Tokyo, extending its global presence and digital expertise to meet the growing market demand in East Asia.

The growing digital trends in Japanese marketing, including premium rich media display advertising, mobile display advertising, near-field communications, and mobile payments, continue to drive market opportunities in this region. Having developed more than 17,400 digital campaigns for some of the world’s biggest brands, Wasabi Rabbit has established specific expertise in web design, rich media display advertising, and mobile as a marketing channel.

“In addition to better serving our Tokyo-based clients, opening a local office allows us to meet the growing demand for social, mobile and web marketing in this region,” explains John Mustin, President and co-founder of Wasabi Rabbit. “We’re excited to work with East Asian brands to deliver rich media and mobile marketing campaigns, and to serve as a valuable production resource for potential partners who are struggling to meet the incredible regional demand.”

With the addition of a Tokyo office, Wasabi Rabbit is well positioned to deliver these services to East Asia brands. The company also plans to partner with local agencies, ad platforms, networks, and media companies to provide digital production services at industry-best values. For example, Wasabi Rabbit is working with MediaMind, a global provider of digital advertising solutions, to bring premium, rich media formats to the global market, and expects to solidify local relationships immediately.

“Japanese brands are increasingly adopting digital marketing and advertising in growing numbers in recent years,” said Yariv Drori, Head of Global Production for MediaMind. “U.S. marketers are doing some exciting things with rich media display and mobile. Now, East Asian brands can benefit from Wasabi Rabbit’s digital expertise and extensive experience as we have in the U.S. market.”