Yamaha, Fuji Television tie up on new smartphone services

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Yamaha Corp and Fuji Television have announced a business alliance to jointly develop new services in this smartphone era by leveraging INFOSOUND, Yamaha’s proprietary means of transmitting digital information that uses the very high frequency sound range, and a variety of Fuji TV-provided content.

Yamaha has been advancing the research and development of INFOSOUND acoustic information transmission technology since 2008. Among the benefits that the transmission of information using sound waves offers are enabling the use of acoustic equipment that is already in widespread use and making the control of the transmission area comparatively easy.

INFOSOUND is expected to have applications in a wide range of fields, including usage at shops and public facilities as well as incorporation into all kinds of digital signage and music CDs. Widening INFOSOUND’s application opportunities by granting Fuji TV rights to use the technology, Yamaha is targeting the realization of convenient and pleasant lifestyles.

As smartphones rapidly become more widespread and more established in people’s lives, Yamaha is also taking into account the growing need for combined online-offline services in a variety of forms. Through this business alliance with Fuji TV, the technological expertise and platforms of both companies will be leveraged to the fullest extent, and they will provide services aimed at new smartphones.