YouTube video introduces Smartphone Sealing Taro
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Mole Works has just launched a YouTube video to introduce its new product, the Smartphone Sealing Taro. The video is produced and directed by 15-year-old entrepreneur Atsushi Muto together with the narration and appearance of high-schooler and entrepreneur Hiroko Nakada.
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The Smartphone Sealing Taro is designed to help kids preparing for school entrance exams and busy businesspeople to voluntarily control their phone use. It is a stylish Japanese envelope that wraps up your phone to free up some time for your life’s important goals. It comes with an elegant note paper used for writing and enclosing your declaration with your phone and a golden kanji-marked seal.
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According to the recent survey by Digital Arts Inc conducted in February 2015, Japanese high school boys and girls use their smartphones daily for 4.1 and 7 hours on average respectively. “Smartphones have become an indispensable part of our lives, but with so much of their future hinging on the exams, do they really want to use up so much of their limited time in front of their phones? I came up with the idea of helping such busy kids achieve their goals by reinforcing their self-control to temporarily restrain themselves from using their phones through an easy-to-use product.” says Mole Works creative director and founder, Chihiro Hirabayashi.
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Since the Sealing Taro can only be used once, it effectively holds back the urge to open up the envelope until the declared goal has been fulfilled. The aim is to let users enjoy some smartphone-free time for study, work, travel, and other pursuits.
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The Smartphone Sealing Taro is available at the Amazon Japan website.
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Muto, the founder of Creative Fantasy Productions, Inc expressed an interest in the Smart Phone Sealing Taro, which led to his production of the distinctive online video made by teenage students showcasing the product’s features in an interview format with other teenage students.
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Going ForwardnMole Works is developing an original LINE sticker based on this concept for release later this month. A related product, the Smartphone Sealing Hanako is scheduled for launch in April.n
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